Bonnie Mulligan
If you’ve recently ventured into a commercial juicing opportunity or opened your own juice bar, you should be proud — you’ve accomplished a major feat. Now, you should be focused on making your juice the very best it can be. Unfortunately, there are a number of common mistakes commercial juice bar employees make when maintaining the bar and providing a quality product. But there’s easy to resolve with the right knowledge. Here are just a few common commercial juicing mistakes and how to avoid them.
Not maintaining equipment (or having enough of it)
As your business grows, so should your equipment — both in quantity and quality. For example, while you may have started off with a few simple commercial juice machines, you may need to upgrade to higher end models as you develop a consistent customer base. Automatic citrus juicers, for example, can juice citrus fruits with ease and without the mess, making them ideal for even the busiest juice bars.
Not appealing to change in demographic trends
According to a 2016 Trend Insight Report from Fona International, 40% of Millennials are bored with standard fruit and juice flavors. Brands, manufacturers, and businesses that offer customized products or unique flavor blends will appeal to this demographic. That being said, it’s up to you to develop truly eccentric fruit and vegetable juice blends to make your brand stand out and feel authentic. Similarly, don’t hesitate to experiment with different marketing strategies.
Not mixing in vegetables to juices and smoothies
U.S. Dietary Guidelines state that an intake of at least 2.5 cups of fruits and vegetables per day is associated with a reduced risk of cardiovascular disease, including stroke and heart attack. Knowing this, it makes sense for your juice bar to offer a hearty and healthy selection of vegetables to provide extra nutritional value and taste to each blend. This also makes your brand a healthier choice for consumers, who are prioritizing health more and more with each passing day.
Ultimately, there’s no limit to the potential of the juice bar industry, and avoiding these mistakes can put your bar ahead of the competition. For more information about automatic citrus juicers or sugarcane juicers, contact Juicernet.
