Bonnie Mulligan
Juice has become the new hot food trend recently. There are plenty of stores that now sell freshly pressed juice or even make a juice blend right in front of you. Adding a juice bar to your supermarket, eatery, or school could be a great extra source of revenue and show customers that you’re on trend and ready to supply them with what they’re looking for. One item that’s crucial in this endeavor is a commercial fruit juicer, which makes extracting the juice extremely easy. No more hand squeezing oranges, lemons, or limes. A commercial fruit juicer will make it as easy as the flick of a switch or push of a button. There are plenty of compelling arguments for putting a juice bar that serves fresh fruit juice on your premises and we’ll discuss some of them below.
The Sweet New Thing
Thanks to millennials, there’s been waves of new, healthy food trends every year. From the rise of the avocado and popularity of quinoa to now juice bars, there’s plenty for the industry to stay on top of. Fona International conducted a Trend Insight Report in 2016 that showed 40% of millennials were bored with the regular fruit juice and flavors. Customized products or special flavor blends are especially likely to appeal to them.
Juice isn’t just relegated to the realm of fruits anymore though. Wheatgrass, spirulina, kale, carrots, and other vegetables are popping up in juice bars as well and with clever names and branding that depicts the health advantages, more and more people are eager to try the hot new fad. Juice cleanses have even been a popular diet fad in recent years. Your business could take advantage of the interest with a juice bar on premises.
What are the Advantages of Opening a Juice Bar?
Most people — 70%! — don’t get their recommended dose of fruits and vegetables daily, and a juice bar can help with this. Commercial fruit juicers can crush together the vitamins we need in one easy glass. For example, 100 mls of 100% orange juice (that’s a little over three ounces) has under 50 calories and contains vitamin C, vitamin A, folate, potassium, fiber, magnesium, protein, and other necessary vitamins and minerals.
Certain types of juices can help reduce inflammation and bruising or boost our immune system or energy. The healthy power of juice — without added sugar — has been touted widely, making people who are eager to turn their lifestyles around flock to juice bars.
A juice bar can also signal to people that you’re paying attention to what they want and looking to service their needs. If you’re the only game in town — or the first — you have a better shot at securing brand loyalty and keep drawing people to your business. And while they’re getting juice, they might look at your other products as well, so it can boost growth in several different areas. With the right kind of juice bar equipment, some juice recipes, and some well placed advertising, you could be in business.
What Popular Juices Should I Be Targeting?
What blends are you going to whip up in your new commercial fruit juicer? The world is your oyster! Having some standard flavors, like orange or grapefruit is always good, but variety is the spice of life, and your creativity will likely be the thing that sets you apart.
Ginger, carrot, celery, cucumber, lemon, pineapple, and apple are often common flavors to see at a juice bar. Beet is another new favorite, as well. However, don’t be afraid to try new things and experiment. Soliciting customer feedback with free small samples of a new juice can be a low-risk way to test new flavors and gauge their popularity.
Give your supermarket, university, or other space an edge when you add a juice bar. It’s something that can be enjoyed at any point in the day and is a great healthy alternative that many are now turning to.
