Nicole Loomis
For the last several years, green-colored juices have been all the rage. Many businesses, for example, have used wheatgrass juice extractor machines to appeal to health-conscious clientele. Since wheatgrass juice is especially high in vitamins A, C, and E (as well as magnesium, iron, and calcium), many customers are eager to try out this beverage to reap its benefits. That said, wheatgrass isn’t the only green juice to be applauded for its advantages.
Celery juice has recently been embraced for many of the same reasons. Although there’s no scientific evidence to suggest that celery juice is a complete cure all, many consumers swear by its abilities to improve inflammation throughout the body. Some have experienced drastic improvements in their complexion, while others say it’s boosted their energy and digestion. The truth is that celery, like most other vegetables, is full of nutrients. Consuming it, therefore, can be beneficial to one’s health. And since this veggie is en vogue at the moment, it’s no wonder that many restaurants, juice bars, and other establishments are hopping on the bandwagon.
If you want to add celery juice offerings to your menu and ensure they’re successful sellers, there are a few steps you’ll want to take:
- Market to Younger Generations: The celery juice trend really started to take off on social media. Popular influencers, even those whose platforms weren’t health-based, promoted the drink like crazy. In fact, the increased emphasis on celery juice actually caused the price of the raw vegetable to spike. It might cost you, in turn, a bit more to stock these stalks — so you’ll need to market accordingly. As of January 2019, more than 68,000 posts featured “#celeryjuice,” which means your business might have an opportunity to promote your offerings on Instagram and other digital platforms. While your regular clientele might have a wide age range, the consumers who want celery juice are the same ones who utilize social media on a regular basis. If you can come up with a relevant strategy that appeals to millennials and Gen Z, you’ll be a lot more successful in ensuring there’s a demand for these juice bar recipes.
- Amp Up Your Equipment: If you’re opening a professional enterprise or are serious about offering fresh fruit juices and vegetable juices on a regular basis, you’ll need more than a basic blender. You’ll need some industrial juicers to ensure your staff is up to the task and can deliver high-quality products to customers. Your commercial juicers should be able to handle fibrous vegetables just as well as softer fruits. Keep in mind that having an industrial juicer is especially important when making celery juice. If you have only a blender, you’ll need to perform a more time-consuming straining process; when you have an industrial juicer, you can serve the juice right away without any extra steps.
- Seek Out the Best Recipes: Although there are people who refuse to have anything but pure celery juice, those aren’t necessarily the customers you need to worry about converting. For those who might be inclined to dismiss celery juice due to its perceived flavor, you’ll need to make this juice a bit more appealing from the start. You can still reap a lot of the benefits of celery juice without being a purist. Explore some recipes that include celery juice as a main component but that are more approachable. Ingredients like beets, apples, ginger, lemon, and carrots work beautifully with celery and can make these juices seem much more appetizing.
Ready to add celery juice and other juices to your menu? Our equipment can make the process a whole lot easier. For more information, please contact us today.
