Bonnie Mulligan

Whether you run a health market, a juice bar, or a restaurant, you’ve probably embraced the benefits of juicing to entice your customers. But while conventional fresh fruit juices like orange and apple will always be delicious, they might not be the most exciting of options. In fact, many of your customers will probably be a bit bored with the traditional — which is why you’ve got to stay on top of trends. When developing your juice bar recipes and cocktails, you’d do well to keep these fads in mind.

Unconventional Flavor Pairings

While it’s true that some generations are tired of ordinary juice flavors, they might be intimidated by options that are too outside the box. You can bridge the gap pretty easily by utilizing your commercial fruit juicer machine to create concoctions that literally blend the old and the new. Make exotic ingredients — like ginger, turmeric, and chia seeds — a bit more approachable by combining them with flavors your customers know and love, like pineapple, grapefruit, or lemon. You can also take this approach with ingredients that don’t exactly sound delicious (like kale or spinach) by using fruits that are more familiar (like apples or carrots). Armed with your juice maker and your creativity, you can come up with several new options that offer high nutritional value and a flavor profile with mass appeal.

Cocktails (or Mocktails) With a Kick

Although there’ll definitely be those customers who want something truly sweet, most are looking for a more exciting experience. By offering something that’s a bit tart or that has some spice can appeal to adventurous foodies or those who don’t like the idea of a fruit smoothie or saccharine cocktail. Citrus, spice, and herbs can provide a greater depth of flavor and can make a one-time beverage order become something of an addiction — even if there’s no alcohol involved. Why do you think lemonade made with cayenne or mint has become so popular? It’s all about the unexpected; that’s what keeps customers coming back for more. By adding some lime, some basil, or some heat to an established favorite, you can create a runaway hit that will keep guests coming back for that got-to-have-it drink.

Millennial Pink Drinks

Whether you call it rose, blush, or champagne, it’s clear that Millennials can’t get enough of this hue. It’s made its way into fashion, housewares, and even beverages. There’s now frose (frozen rose wine), pink cider, and several cocktails that boast that beautiful pink hue. But you can easily use your commercial fruit juicer machine to create your own Millennial pink beverages. Apples, watermelon, strawberries, beets, grapefruit, and rhubarb can help you add pink to your drinks and make them more flavorful at the same time. Definitely hop on this trend if you want to attract a young crowd; it’s totally Instagrammable and delicious.

Swap Out Fruit For Veggies

Admittedly, customers will be a bit more familiar with fruity drinks than with the vegetable variety. But if you’re able to drive home the benefits of vegetable juices — and convince them they won’t sacrifice on flavor when they choose them — you may be able to win them over. After all, the U.S. Dietary Guidelines state that an intake of at least 2.5 cups of fruits and veggies per day can reduce one’s risk of heart disease. If you can sneak more vegetables in one drink, you’ll make it that much easier for customers to improve their overall health. Promoting vegetable-rich juices can make it easier for you to use local produce or create flavor combinations you might not otherwise be able to achieve. Plus, you’ll get to dispel the myth that green juices are gross, thanks to your commercial fruit juicer machine.

By embracing these trends, you can make your establishment stand out for all the right reasons. For more on how our commercial fruit juicer machines can make a difference for your business, contact us today.

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