The best mobile juice truck checklist to grow your business
You decorated your Mobile Juice Truck, purchased your equipment, and made your recipes delicious. Now how do you sell the most product and get the word out?
Our juice bar consultants created a checklist to take your sales and marketing to the next level!
1 – Build a loyal group of customers that will follow you anywhere
Having a mobile juice truck gives you freedom to travel and meet customers where they are. As you set up in different locations, make sure you build long-term customers. Offer incentives for following you on social media. Share photos of your products and customers on Instagram, SnapChat, Twitter, and Facebook. Here’s a great article about how to get 1,000 followers on Instagram. Tell the story of your products through the eyes of your customers! They are likely active, healthy people with a passion for life! Make sure your marketing matches their lifestyle.
2 – Partner Your Mobile Juice Truck Up with Another Food Truck
You can spike your sales by partnering up with a food truck to round out your product offering. Then you can see a growth in sales and grow your customer base through cross promoting with the other food truck. Need some inspiration? Food Truck Invasion shows the variety of ways your mobile juice truck can partner up.
3 – Make it Easy to Order Online
Today’s customers are busy! And they are constantly on their mobile phones whether at home, at work, or on the go. Make sure your customers know how to place an order before they arrive. Whether you use an online ordering system, text message, social media, or phone, make it easy! Most of all, your mobile juice truck needs a mobile communication plan!
4 – Get Love From Social Media Influencers and Food Bloggers
Social media influencers and food bloggers can spread the word about your mobile juice truck beyond what you can do on your own. Offer to trade product for a featured post or series of Instagram or SnapChat stories about your juice truck. Here’s a list of the 5 best food truck blogs to follow – use this as inspiration! Your customers who live on their smartphones will be even more loyal when they see a food blogger featuring your mobile juice truck.
5 – Bling Out Your Yelp Page
Yelp is still a valuable tool for people looking for new places to eat and drink. Since someone will likely write a review about you whether you ask them or not, you must take control of your Yelp page as much as possible. Make sure everything is filled out on your page, especially your hours and contact information. Be positive to those who write favorable and not so favorable reviews. Offer incentives for writing a review on Yelp! Because of that your sales will skyrocket as you take the time to grow your influence on Yelp and other social media channels.
6 – Win Over Business Customers
Businesses can provide a predictable and steady stream of customer for mobile juice trucks. Many businesses provide a free lunch to their employees. More and more companies are waking up to the importance of having healthy employees. This creates a perfect opportunity to talk with local businesses about showing up on a regular basis. So, they might pay for their customers orders and ask you to come back on a regular basis!